INTELLIGENCE IS THE NEW BLACK...


‘Geek’ the ultimate playground taunt, those stranger species that spend less time preening and more time revising algebra. The poor spotted spectacled species that have suffered for their lack of interest in Jimmy Choo but much preferred a practical rucksack. Life was always difficult for these people, since the dawn of time they have been ridiculed, laughed at and mocked. Until now.



Fast-forward a few years, and here we are sporting oversized glasses – similar to those, which used to be free on the NHS, buttoning up our shirts and wearing a sensible lace up shoe. And lets face it, who saw the backpack becoming cool?


 
Turn on the ol’ televisions and it appears that intelligence is selling. Kids are seeing the likes of Brian Cox as cool, and understanding that you don’t have to go on X-Factor to be successful. Maybe this is more than a short-lived fad, but in fact something that runs deeper, something that in this economic downturn we need. With young kid’s embracing this ‘Geek Chic’ we will have less people fantasising about double D’s and about the A* and becoming successful in their own right?

And anyways, there is something authentic about a pair of ankle length corduroy trousers, and a pair of leather brogues that shouts out BRITISH! Maybe finally the fashion world is ditching its American idealisation of plastic hair, boobs and nails and embracing our eccentric fashion heritage.

 SO I SAY TIGHTEN YOUR BRACES, PUSH UP YOUR SPECS AND WEAR A TWEED JACKET! BECAUSE FOR ONCE IT IS 'COOL'!  


** ALL IMAGES SOURCED FROM GOOGLE 

Labels: , ,